Games24x7 looks to keep users engaged despite heavy GST on online gaming
Despite the 28 per cent goods and services tax (GST) imposed on online gaming, Games24x7, a gaming unicorn, is investing heavily in product enhancements and exploring cross-monetisation opportunities to boost user engagement and retention.
The company aims to keep users engaged with fresh offerings, including fantasy sports, rummy, and poker games.
“We want to make sure that what we are offering is fresh. So, product enhancements are certainly something that we're working on,” co-founder and co-CEO Bhavin Pandya said.
The company is exploring cross-monetisation opportunities to maximise user lifetime value (LTV).
“The idea is to cross-monetise as many users as we can… If we have other games like rummy and poker on our platform, we can keep players engaged while the cricket match is also going on. This has served us really well and allowed us to maximise user LTV (lifetime value),” Pandya said.
