Budget 2026: Retail, E-commerce Look to Consumption Push and GST Relief
As the Union Budget 2026 approaches, leaders across retail and e-commerce are calling for measures that sustain consumption growth, rationalise GST, and support technology-led retail ecosystems. From mass-market brands and private labels to luxury resale platforms, industry voices point to strong festive demand, rapid expansion in tier-II and III cities, and the need for policy clarity to unlock the next phase of growth.
With the Union Budget 2026 weeks away, India’s retail and e-commerce sector is entering the policy spotlight, buoyed by strong festive sales and rising consumer demand, but also seeking targeted government support to maintain momentum.
Industry leaders say recent income tax relief and GST reductions have already sent a positive signal to consumers, creating expectations that the upcoming Budget will reinforce consumption-led growth.
Vidushi Jain, Co-Founder of fashion brand Attrangi, said policy moves over the past year have had a direct impact on consumer sentiment.
“I see the government’s clear signal through recent income tax cuts and GST reductions, a strong push to boost consumption and revive that aspect of the economy,” Jain said. “The upcoming budget should follow suit, layering in additional supports to sustain this momentum.”
She added that strong festive demand in 2025 has translated into optimism across the retail sector.
“Last year festive sales were very strong, and for a retail brand like ours, this means brighter prospects for demand, sales growth and business expansion. Overall, this year is likely to focus on mass consumption as well.”
